Our client is a global beauty manufactuer and distributor offering premiere, individualized, beauty products and accessories. This customer-centric organization combines cutting edge fashion and common sense value to make you look your absolute best.
We are actively recruiting for a Digital Marketing Director for their office in Long Beach, CA. to take their brand’s fun, female-empowering and transformative presence to the next level.
You will have ownership over the marketing strategy and calendar, social media, digital campaigns – ads, emails, website, creative, and more. This is a great opportunity for someone who loves beauty, has a strong aesthetic sense, and a proven track record in driving digital revenue for a small but growing business. The Digital Marketing Director will report to the President.
If you have Bachelor’s Degree in Business, Marketing, Communications, or a related field and five or more years of eCommerce Marketing experience within the beauty industry or a related industry, please submit your resume in Word format to [email protected].
Relocation assistance is not available.
DUTIES AND RESPONSIBILITIES:
- Develops marketing calendar with detailed implementation plans, aligned with the brand strategy
- Manages a Social Media/Digital Marketing Specialist and a Graphic Designer, ensuring that messaging and design are on brand, and compelling to the target audience
- Creates robust and consistent email marketing campaigns coinciding with the brand calendar and establish targeting email marketing flows that drive revenue
- Provides oversight on social media and influencer strategy and ensure calendar supports critical launch dates and events. Approves content and regularly tracks and reports on KPI results.
- Leads marketing campaigns from idea stage through execution and implementation via digital means, as well as through wholesalers and company showrooms
- Directly creates digital campaigns and oversee digital agency, ensuring that brand guidelines are followed.
- Oversees Graphic Designer to ensure flawless execution of packaging, collateral, digital assets, and advertising
- Oversees PR agency to align strategy and brand messaging and maximize brand awareness
- Secures and oversee freelance staff, including videographer(s), to meet marketing deliverables
- Stays abreast of competitors and trends and continuously seeks new ways to drive revenue
QUALIFICATIONS:
- Bachelor’s Degree in Business, Marketing, Communications, or related field
- 5+ years of ecommerce marketing experience required in cosmetics, haircare, fashion, or health and wellness
- Experienced across multiple digital fronts, including email, SMS, digital advertising, UX/UI, SEO, and social media, plus influencer marketing
- Agency experience a plus
- Self-starter, with experience in high growth, fast-paced entrepreneurial environment
- Proven ability to manage projects with good organization skills, attention to detail and excellent follow up
- Strong written and verbal communication skills
- Ability to manage team members effectively while being very hands-on as a leader and individual contributor
- Proven track-record in managing diverse marketing projects, leading team members, and fulfilling projects with high-quality results within the designated timeline
- Thrives in an entrepreneurial, small-team environment that is fast-paced, rapidly changing and customer service-oriented
- Highly analytical and utilizes data to support business and marketing concepts
- Very organized, adept at developing plans and timelines, with good attention to detail, and excellent follow-up skills
- Proven ability to manage design aesthetics in keeping with brand guidelines
- Proficiency in Microsoft Office, email marketing platforms, social media and website tools
- Magento and Shopify experience preferred
Our client offers excellent health, dental, vision, and 401K benefits.